Maker of Popular Protein Bar Ceases Kroger Deal After Store Strips Benefits for Unvaccinated

The maker of a popular protein bar announced he will cease business talks with Kroger supermarkets after the grocery store chain said it would take away insurance benefits for unvaccinated employees.

On Wednesday, Marc Lobliner, the creator of the Outright Bar protein snack, said he would no longer consider selling his product at Kroger stores after disagreeing with company’s new policy discriminating against the unvaccinated.

“Today Kroger announced that they are taking away paid Covid benefits and adding insurance surcharges for unvaccinated employees,” Lobliner wrote on Twitter.