Events have been so frenetic over the past few years that it may be difficult for some to remember, but at the height of the covid panic there was a massive media campaign to destroy the image of any celebrity that publicly refused to take the vaccine. They could be TV or film celebrities, famous scientists, politicians or even sports figures; it didn't matter. Anyone with a “platform” and an audience was expected to toe the line on the government covid narrative, or suffer the consequences.