YouTube recently expanded its ad-blocking efforts, transitioning from just a small experiment to a global launch. The move appears to have had some success, as users are uninstalling the software in record numbers. But you can also argue it has had the opposite effect, as even higher numbers of users are turning to better ad blockers.
In order to finance their operations, millions of websites rely on advertising to generate revenue. For some readers, however, excessive or obtrusive advertising is something to be combatted, often through the use of adblocking tools.