AI eats the web

Credit: Focal Foto

Google's shift toward AI-generated search results, displacing the familiar list of links, is rewiring the internet — and could accelerate the decline of the 30+-year-old World Wide Web.

Why it matters: A world where Google answers most questions in a single machine voice makes online life more convenient — and duller.

  • The change also threatens to cut into Google's revenue from search ads, and starve future AIs of the human data they'll need.

Driving the news: Google has steadily ramped up its AI-generated results since ChatGPT came on the scene in late 2022, and this week it announced it was rolling out "AI Overviews" to everyone in the U.S.