Digital humans created by AI could replace supermodels

First, it came for art and college essays, now AI is set to take the place of supermodels by creating digital humans.

A German company has launched a system that sees state-of-the-art ‘digital humans’ pose for campaigns.

ColorDigital claims that their DMIx StudioAvatars have a ‘never seen before’ photorealistic quality.

This enables brands ‘to build up their own completely unique team of digital models to use in sales and marketing’.

The Digi-models – who come with names including Joy, Nina, Noah and Theo – can be customised and individualised to a brand’s preference.