Disney Plus demands users’ age and gender so it can “deliver targeted advertising” as ads launch approaches

Disney has angered some subscribers to its Disney Plus streaming service by telling users that they have to hand over their date of birth and confirm their gender to continue using the service.

“PROVIDE YOUR BIRTHDATE AND GENDER TO KEEP STREAMING,” the message from Disney reads. “Disney+ now requires additional information from the primary account holder, including your birthdate and what best describes your gender.”