Jail threat for 'influencers' under tough new French law

PARIS, France - Influencers in France face the threat of prison sentences or major fines under new legislation adopted by parliament on Thursday that is aimed at cracking down on undeclared advertising and fraud.

Touted as an effort to ensure online personalities face the same advertising rules as traditional media, the bill has made its way through parliament with cross-party support since March, culminating with a vote by the Senate on Thursday.

"The law of the jungle is over," said Arthur Delaporte of the opposition Socialist Party who jointly sponsored the legislation with Stephane Vojetta from the ruling Renaissance party.