Twitter Asks: Where Have All the Tweeters Gone?

Twitter has seen better days, according to a report from Reuters, which cites the social media company’s own research.

The platform is apparently hemorrhaging its most active users, with heavy tweeters in “absolute decline” since the start of the Covid-19 pandemic, based on an internal document reportedly titled “Where did the Tweeters Go?”

“Heavy tweeters,” make up less than 10% of the site’s monthly users, but produce about 90% of all the content and half of the company’s revenue, according to Reuters. The company reportedly defines these posters as those who log onto Twitter daily or near-daily and tweet about three to four times weekly (which, admittedly, seems like a low bar.)