Japan readies ‘last hope’ measures to stop falling births

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After seven decades in business, Osaka art supplies company Tsuboyone is preparing to shut down next month. Japan’s shrinking student population has gradually reduced the market for the palettes, pencil sharpeners, brush buckets and other products it sells to schools and art colleges. The small company was founded in 1949 — the same year Japan logged a record 2.69mn births amid the postwar baby boom. The estimate for last year was under 800,000, less than a third of the peak. Faced with this stark reality, coupled with rising costs of plastic materials and the blow from the Covid-19 pandemic, the 12-person operation will cease to exist at the end of March.