During the 2020 presidential race, the Bernie Sanders campaign decided to tout an endorsement from Joe Rogan. The backlash was swift: Democratic Party insiders and party-aligned activists demanded that Sanders apologize and rescind his support for the endorsement. The general consensus seemed to be that, as an avatar of “regressive” masculinity, Rogan could not be tolerated inside the blue tent. Last month, in a sign of just how much the political calculus has changed since then, the Democratic Party announced that it was willing to spend a small fortune to “find” its own “Joe Rogan.”