Inside Musk's plan for an "everything app" to replace Twitter
Elon Musk's bet-the-house, against-the-odds gamble on Twitter is about to get substantially riskier — with exponentially higher stakes.
Why it matters: Musk is obsessed with killing the Twitter name, and transforming the platform into a merger of a moneyless marketplace + public square + video content factory — his everything vision for an everything app.
Fast forward one year: Twitter will no longer be Twitter, or even a simple platform for argument and information sharing. It will be X, a Musk-run social universe that pulls together 24 years of his ideas and wildest fantasies.