BMJ Report Recommends “Behavioral Interventions” To “Reduce Vaccine Hesitancy Driven by Misinformation on Social Media”

The BMJ is not short for “Behavioral Medical Journal” – but it might as well be.

Now this publication, owned by the British Medical Association, is exploring how to deploy no less than “behavioral interventions” to bring about less “vaccine hesitancy.”

And the article doesn’t stop at medical arguments. The hesitancy here is specifically linked with social media driven “misinformation.”

The recommendations don’t differ greatly from what those Big Tech social subsidiaries have been including for years in their policies – and these “guidelines” were probably cooked in the same kitchen, so to speak.

Things like, boosting the visibility of “reliable health information” and more “pro-action” on these platforms “in dealing with the proliferation of misinformation.”