Ubisoft: ‘Get Comfortable’ With Not Owning Games

In a recent interview, Ubisoft’s Director of Subscriptions, Philippe Tremblay, spoke at length about the state of play in our increasingly digital global landscape. He laid out the present and future of streaming services, particularly covering the recent changes made to the Ubisoft+ service, which has undergone a slight rebrand.

In his words, ‘millions’ of users have flocked to Ubisoft’s cloud-based streaming service since it launched, and there are expectations that the number of users adopting these subscription-based models will swell as time goes on. He stressed that gamers should get comfortable with these services and that despite some users still clinging to physical games, a consumer shift ‘needs to happen’.