BRUSSELS—The European Union’s antitrust watchdog in the coming weeks is set to hit Alphabet Inc.’s GOOGL -0.53% Google with a record fine for manipulating its search results to favor its own comparison-shopping service, according to people familiar with the matter.
The penalty against Google is expected to top the EU’s previous record fine levied on a company allegedly abusing its dominance: €1.06 billion (about $1.18 billion) against Intel Corp. INTC -0.39% in 2009.
The fine could reach as high as 10% of the company’s yearly revenue, which stood at $90.27 billion last year.
But more painful to Google than a sizable fine could be other consequences that come with the European Commission’s decision, including changes not only to the tech giant’s business practices with its shopping service but with other services as well. The EU’s decision could also embolden private litigants to seek compensation for damages at national courts.