'People are being duped': CBC exposes homegrown lies at farmers markets

Some farmers market vendors push bogus homegrown stories to consumers looking for fresh local fruits and veggies — and Marketplace has the hidden camera footage to prove it.

The Marketplace team went undercover at 11 bustling markets across Ontario this summer to ask vendors where their produce comes from and then tested the veracity of those claims using surveillance and other investigative techniques.

The results suggest many consumers could be paying premium prices for produce with fake backstories about where it was grown.

At four of the markets, the investigation exposed five different vendors who claimed to be selling fresh produce they had grown themselves but who were actually cashing in by reselling wholesale goods purchased elsewhere.

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